Senior eCommerce Marketing Manager

Mayborn Group is seeking a strong Senior eCommerce Marketing Manager to join their North American team.  This full-time position is based in Stamford, Connecticut.   

OUR CLIENT  

Mayborn Group is on a mission to become the world’s most-loved baby company.  As the parent group for well-loved brand Tommee Tippee, they are already on their way, helping families enjoy and embrace the rollercoaster ride of bringing up baby.  Whether it is feeding, sleeping or managing dirty nappies, Mayborn’s inventive and innovative baby products are transforming family life.  For nearly 60 years, they have been solving real issues faced by real parents the world over; it is Mayborn’s responsibility to listen to their consumers, as they help Mayborn put families first in everything they do.

Mayborn’s success is down to their incredible global team, which is driving the company to an even greater future as they explore new baby categories and expand their footprint worldwide – as well as improving sustainability with an aim to be a single-use plastics free business by 2025, while continuously reducing our carbon footprint.

With a strong global presence, Mayborn Group is headquartered in the UK with regional commercial offices in the U.S., Australia, Europe, Hong Kong and China, and manufacturing facilities in Morocco, China and the UK.

ROLE

Reporting to the Head of Marketing for the Americas, Brooke Koller-Faloon, the Senior eCommerce Marketing Manager will be a member of the North American business, will interact with both key stakeholders of the global business as well as external partners.

The eCommerce Marketing Manager is primarily accountable for accelerating ecommerce growth by optimizing regional brand and product experience in online retail environments, including pure play (e.g., Amazon), brick & click and direct-to-consumer (DTC).  This role will work with the global team to create and then lead the implementation of disruptive digital and retail merchandising across key platforms (e.g., DTC, Amazon, Walmart, Target) and ensure Mayborn effectively connects to convert consumers across their digital shopping journey.

This individual must be fully conversant in all key retailer marketing platforms and activation options, as well as have experience marketing to DTC audience and driving conversion marketing and activation plans.  Key to this role is analyzing, developing and applying shopper path-to-purchase insights in order to convert first-time expectant and experienced moms.

This role collaborates primarily with the global digital customer and consumer roles as well as retailer NAMs and the marketing and ecommerce sales leadership in the region.  This person must work with brand marketing and global digital teams to coordinate channel strategy, optimized for a consumer experience and minimizing friction on the consumers’ path to purchase, making it easy to buy Tommee Tippee however or wherever they may choose.

Key Responsibilities:

• Work with the Head of Marketing for the Americas on ecommerce marketing strategy, priorities by platform and by category for the region.
  

• Deliver strategic marketing recommendations on how to grow the Tommee Tippee brand and business through ecommerce across DTC, Amazon, Walmart.com and Target.com.
  

• Requires functional expertise in digital KPI setting and management, developing new value propositions, understanding the full digital landscape and pulling / analyzing data across digital engagement platforms.
  

• Leadership approach should bring an entrepreneurial mindset with a willingness to go the extra mile to deliver results, strong collaboration skills, comfort with ambiguity and a high level of business / commercial acumen.
  

• Bridge sales and marketing in championing the online consumer and shopper by delivering unique value propositions to meet identified needs and opportunities.
  

• Be the lead pulling together a full view of awareness, traffic, conversion, loyalty and referrals.  This role is all about delivering profitability and growth in ecommerce channels through choiceful and measured investments.
  

eCommerce Retail:

• Collaborate with key account managers on priority retailer teams to develop ecommerce programs that will drive profitable growth – sales revenue and share.
  

• Lead relationship with online retailers’ advertising teams (WMG, TMN, AMZ) and be first point of contact for agencies managing online shopper media for all ecommerce media touchpoints.
  

• Own the ecommerce marketing budget and develop the marketing strategy across online retailers to best address CDJ and competitive landscape in the ecommerce space, including but not limited to search, display campaigns, partnerships, making recommendations for further acceleration.
  

• Execute WPA and Criteo acceleration through analysis and optimizations of the platform to drive profitable ROI.
  

• Support the Head of Regional Marketing on the Amazon marketing strategy with data insights and analyses of AMS, AMG as well as impact across other channels.
  

• Ensure the ecommerce media strategy is executed, and plans are optimized to meet KPIs in order to hit business goals.
  

• Recommend, execute and evaluate key marketing programs for ROI delivery based on KPIs and targets.
  

• Recommend key marketing activations for annual retailer/JBP planning with key retailers (Walmart, Target, Amazon).
  

• Develop strategic relationships with ecommerce agencies to improve the Tommee Tippee presence on the digital shelf, identify needs, develop plans to address these needs and ensure there is continued innovative collaboration.
  

Direct-to-Consumer:

• Work with the Regional Head of Marketing to define the goals, core strategies and most efficient tactics to drive cost-effective acquisition and retention of customers.  Identify future growth opportunities via data insights and analyses.
  

• Lead consumer engagement calendar for the U.S. and collaborate with the DTC trading team on activation calendars to drive DTC opportunities.
  

• Highly capable and comfortable with media efficiency and conversion modeling, to identify the highest potential customers who offer the greatest delta between CPA and LTV.  Oversee various analytics and customer dashboards to provide insight into current and future consumer behaviors and motivations.
  

Additional Responsibilities:

• Oversee the associate marketing managers’ execution of the digital shelf assets and manage the Amazon and other marketplaces brand stores with clear oversight and leadership on communications, benefits and points of difference to drive conversion.
  

• Lead and develop direct reports through real life examples, coaching and mentorship.
  

• Provide guidance, direction and support to direct report on platforms, PIM management and process improvements related to the digital shelf within the organization.
  

CANDIDATE

Qualifications and Experience:

• Bachelor’s degree is required.
  

• At least 5 years’ experience in ecommerce marketing.
  

• Proven experience running digital / ecommerce campaigns driving ROAs and ROI.
  

• Proven experience running digital campaigns on key retailer websites driving ROAs and ROI.
  

• Leadership and expertise in Google Analytics.
  

• Proven experience developing ecommerce marketing strategies and programs.
  

• Proven experience driving DTC sales through both traffic driving and retention marketing activities.
  

• Ability to synthesize shopper research into actionable revenue-driving commercial activities and recommendations.
  

• Strong project management skills and excellent attention to detail
  

• Excellent communication and presentation skills, both written and verbal.
  

Desirable Experience:

• Knowledge and understanding in Amazon.
  

• Experience working on CRM campaigns to drive ecommerce sales.
  

• Understanding of key retailer dashboards and performance drivers.
  

• Experience working in a consumer-focused organization.
  

• Functional knowledge of Spanish and/or Canadian French.
  

Personal Characteristics:

• A self-starter by nature with a positive, resilient “can do” attitude.
  

• Excellent, proven effectiveness at stakeholder management/collaboration – a corporate team player.
  

• Ability to draw out the best from culturally different global personnel.
  

• Sociable, with a sense of fun.